Nasha Mukt Bharat Abhiyaan (NMBA)

Drug and alcohol addiction in India has long been a silent crisis, impacting individuals, families, and communities across both urban and rural landscapes. Recognising the urgent need for collective action, the Ministry of Social Justice and Empowerment launched the Nasha Mukt Bharat Abhiyaan (NMBA) on 15th August 2020 with a vision to make India drug-sensitised and resilient against substance abuse. Being a campaign mode programme, the Abhiyaan has targeted and involved stakeholders that might be directly or indirectly affected by substance abuse and those who are vulnerable to it. The major stakeholders and beneficiaries of the NMBA are Youth, Women, Children, Educational Institutions, Civil Society, and the Community at large. Since its launch, a wide range of activities have been conducted throughout the country that have fostered participation from all sections of society and stakeholders. There has been a shift from an earlier approach of organisational involvement to community involvement in the issue of substance abuse. The states, districts, and other stakeholders have taken ownership of the Abhiyaan, which has helped transform the Abhiyaan into a jan andolan.